The Travel Village Group have cruised into the world of eCommerce by offering online booking at SouthamptonCruiseCentre.com.
New ventures in the digital world are always exciting, and enhance our offering to our amazing customers. Recently we’ve introduced a new live chat system, a new CRM, and 3rd party affiliate sales to our websites. And now the Travel Village Group proudly announces their step into e-commerce with their award-winning site, SouthamptonCruiseCentre.com. This platform, powered by Dreamlake technology, is integrated with the website built by DTMG, initially partners with cruise lines offering Ex-UK cruise-only offers. However, expect the expansion to include fly cruises in the near future.
Our partners at cruise lines such as P&O Cruises, Princess Cruises, Cunard, Celebrity Cruises, Royal Caribbean International, MSC Cruises, Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises are already on board, with more lining up to join.
Phil – Group CEO, said
This has been a project we have been working on for several months in an effort to ensure our family business remains relevant to our current guests and to those we are looking to attract to our brand. With more people comfortable with transacting higher value products online, we simply have to be in this arena.
David Malmberg, Founder of Dreamlake, said
Dreamlake is thrilled to partner with Southampton Cruise Centre on bringing full end-to-end eCommerce supported by offline experts to the Southampton Cruise Centre customer base. A new generation of digital first travellers are joining the ranks of cruisers and are expecting to be able to, unaided online, do everything from search to getting on their cruise. But they also expect experts to support them when the need arises. Dreamlake’s platform brings this capability to Southampton Cruise Centre.
Highlighting the surge in online traffic, especially during off-hours and peak seasons, Phil underscores the need for a round-the-clock availability approach. Collaborating with the Group’s eCommerce Manager, Lewis Johnston, Phil emphasises a user-centric experience. We’ve ensured consistent engagement touchpoints from the booking phase through post-booking, offering our customers the warmth and trustworthiness of our 4th generation family-run business.
However, Phil clarifies that the digital move isn’t designed to sideline our sales team. On the contrary, he believes it can inspire the team to amplify their value, remain pertinent to clients, and drive more referrals, creating a mutually beneficial scenario.
With more innovative plans on the horizon for 2024, the future looks promising for the Travel Village Group
