Southampton Cruise Centre, part of the award-winning Travel Village Group, has unveiled its brand-new website – a next-generation cruise platform built in partnership with Dreamlake, designed to make finding and booking a cruise simpler, smoother, and more inspiring than ever before.
Fully powered by Dreamlake’s cutting-edge cruise search and booking technology, the new Southampton Cruise Centre site brings together intuitive design and powerful functionality, making it easier than ever for customers to explore, compare and book their perfect voyage online.
“We’ve launched a fresh new look that reflects the way our customers want to book,” said Phil Nuttall, CEO of Travel Village Group. “It’s intuitive, mobile-friendly, and filled with inspiration – helping guests plan their perfect voyage with confidence and ease.”
Lewis Johnston, Group E-Commerce Manager stated;
This project was about creating a platform that performs as well commercially as it does visually. Every element of the new site was built with user experience and conversion in mind – faster searches, clearer content pathways, and a smoother online booking journey. Our partnership with Dreamlake has given us the flexibility and performance we need to compete in a fast-moving digital market, while still delivering the personal service our clients expect.
A Strategic Step Forward
Beyond its new look, the site marks a significant shift in focus for Southampton Cruise Centre. With increased competition in the UK cruise market and narrowing margins from high-volume discounters, the business has invested in a platform that highlights its greatest differentiator – expertly curated SailorMade Cruise & Stay holidays.
The SailorMade collection combines handpicked cruise itineraries with bespoke land stays, offering customers a seamless, tailor-made experience with greater choice and flexibility. The new website now showcases these packages more prominently than ever before, alongside an expanded portfolio of luxury cruise lines and an easier-to-use search system designed around real traveller needs.
“Clients today are more adventurous and digitally savvy,”
said Jess Clayton, Group Content Manager for Travel Village Group.
“They’re ready to explore new destinations but often want reassurance and expert advice when planning something beyond a standard fly-cruise or no-fly holiday. Our new website finally gives us the platform to inspire them with our SailorMade packages, promote luxury cruise partners, and present our content the way it deserves to be seen. We’ve had ambitious plans for how we want to market our ideas, our business and our cruise partners for so long – now, we have the means to do it properly.”
Ewout Smits – Business Development, Dreamlake, commented;
“After facilitating online booking as the first step in our partnership, we’re excited to take the next with Southampton Cruise Centre, powering their entire website with our intuitive search and e-commerce functionality. Working with Phil, Lewis and the team has been a real pleasure, and we’re looking forward to taking our partnership to the next level.”
As one of the UK’s leading independent cruise specialists, Southampton Cruise Centre continues to champion innovation while maintaining the family values and award-winning service that have defined the Travel Village Group for four generations.
